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Skills
Experience
Category Manager
Mohamed Abdulrahman Al-Bahar Group
2024-11 -
Lead category management, commercial planning and business development for consumer electronics, home appliances, air‑conditioning, TV and small domestic appliances. Drive supplier partnerships, commercial negotiations, pricing strategies, forecasting and profitability initiatives. Develop and execute go‑to‑market strategies with sales, marketing, operations and product teams. Deliver category growth across retail, dealer, corporate, association and direct sales channels. Lead inventory optimisation, reducing stock exposure by over 30% while improving cash flow and efficiency. Expand supplier and product portfolio to support long‑term profitability.
Operations Manager | Business Setup & Launch Project
Pioneers Overall LLC
2023-11 - 2024-10
Led the establishment and commercial launch of TEKA distribution and service operations in Oman. Designed operational structure, business processes and organisational framework. Recruited, trained and managed commercial and operational teams across key functions. Set up procurement, inventory planning, logistics, warranty, service and spare‑parts operations. Coordinated with TEKA on commercial, product, service and compliance requirements. Developed sales, distribution and operational strategies to support market entry and growth. Managed supplier relations, purchasing, budgeting, forecasting, inventory planning and performance KPIs, delivering full market‑ready operations within the first year.
Category & Sales Manager
Al-Babtain Group
2021-04 - 2023-10
Managed category, sales and business development for electronics and appliance portfolios. Drove category growth through sales leadership, channel development, pricing, forecasting and promotional activities. Optimised pricing and promotions to improve sales performance and profitability. Oversaw supplier partnerships, product availability, profitability and market competitiveness. Directed revenue, margin, inventory and commercial planning across retail and distribution channels. Collaborated with cross‑functional teams to support business growth, market expansion and operational excellence.
Product Manager
Al-Andalus Trading Establishment Co
2019-11 - 2021-01
Led forecasting, inventory planning and replenishment for product lines. Partnered with sales teams to enhance market coverage and revenue generation. Managed supplier relationships, product planning and commercial negotiations. Analysed sales performance, inventory levels, market trends, competitor activity and channel performance. Provided product training and commercial direction to sales teams.
Languages
Arabic
fluent
English
fluent
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