Senior Product Marketing Specialist

About the role

The Senior Product Marketing Specialist will shape and execute marketing strategies for banking and digital financial services. You will be responsible for positioning new and existing fintech products to attract, engage, and retain customers while supporting revenue growth.

Key responsibilities

• Develop positioning, value propositions, and go‑to‑market strategies for banking products.
• Design annual and quarterly marketing plans aligned with business priorities.
• Create product promotion mechanics, customer flows, and journey maps to drive acquisition and retention.
• Collaborate with product owners to meet commercial and revenue targets.
• Manage end‑to‑end marketing campaigns, set KPIs, calculate ROI, test, execute, and continuously optimize.
• Analyze campaign performance, prepare reports, and present recommendations to management and stakeholders.
• Lead initiatives to improve departmental effectiveness and mentor team members.

Required profile

• Bachelor’s degree in Marketing, Business, Finance, or a related field.
• Minimum 2 years of product marketing experience, preferably in banking or financial services.
• Strong understanding of banking products, customer needs, and industry trends.
• Proven ability to manage multi‑phase projects and meet deadlines.

Required skills