Event Marketing Specialist

About the role

SoftConstruct is looking for an Event Marketing Specialist to lead the planning and execution of trade show activities. You will work closely with internal teams and external partners to create engaging booth experiences and promote the brand at international expos.

Key responsibilities

• Plan, coordinate and execute trade show participation, ensuring all logistics are covered.
• Develop and implement marketing strategies that support event objectives.
• Collaborate with designers, vendors and partners to produce booth setups, visual assets and promotional materials.
• Create marketing collateral, press releases, blog posts and multimedia content to drive booth engagement.
• Manage budgets, material inventories and project timelines for each event.
• Support administrative tasks related to project management and event execution.

Required profile

• Bachelor’s or Master’s degree in Marketing, Business or a related field.
• Minimum of 1 year of experience in marketing, event marketing or trade‑show marketing.
• Strong project‑management and organizational abilities, with capacity to meet tight deadlines.
• Creative mindset, attention to detail and ability to work in a fast‑paced environment.
• Fluency in English and Armenian.
• Willingness to travel internationally for expos.

Required skills

• Familiarity with agile methodologies.
• Experience using Atlassian tools – Jira and Confluence.