CRM & Retention Specialist

About the role

Smartbet is seeking a CRM & Retention Specialist to design, launch and optimise data‑driven campaigns that boost player engagement and revenue across its iGaming platform. You will work closely with product, analytics and marketing teams to create personalised journeys that match player behaviour and lifecycle stages.

Key responsibilities

• Plan, create, execute and continuously optimise large‑scale CRM campaigns.
• Develop personalised customer journeys based on player behaviour, value, preferences and lifecycle stage.
• Analyse player activity, segmentation and campaign performance to uncover growth opportunities.
• Produce regular performance reports with actionable insights and recommendations.
• Stay up‑to‑date with CRM best practices and iGaming industry trends.

Required profile

• 3+ years of CRM or retention experience within the iGaming industry.
• Proven experience managing large‑scale CRM campaigns.
• Strong analytical ability to interpret player data and make commercial decisions.
• Excellent organisational and project‑management skills.
• Advanced Excel or Google Sheets proficiency.
• Experience with SQL or BI tools (Power BI, Tableau, Looker) is a plus.

Required skills

• CRM platforms (e.g., proprietary or third‑party iGaming CRM tools).
• Advanced Excel / Google Sheets.
• SQL.
• Power BI, Tableau, Looker.