Link Building Specialist

About the role

The Business Rover is a fast‑growing digital marketing agency seeking a Link Building Specialist to boost organic visibility for its clients. You will work closely with the SEO and content teams to develop and execute link‑building campaigns that drive referral traffic and improve search rankings.

Key responsibilities

• Research and identify high‑quality link‑building opportunities based on industry trends, client goals, and competitor analysis.
• Design and implement comprehensive link‑building strategies to increase organic search visibility.
• Conduct outreach to secure backlinks from relevant websites.
• Collaborate with the content team to create link‑worthy assets such as articles, infographics, and videos.
• Monitor and analyze campaign performance using SEO tools, adjusting tactics based on data.
• Stay current with search engine algorithm updates and best practices.
• Provide regular reports on progress and impact to clients and internal stakeholders.

Required profile

• Strong understanding of SEO principles, search engine algorithms, and link‑building techniques.
• Excellent written and verbal English communication skills.
• Ability to work independently and as part of a collaborative team.
• Detail‑oriented with the capacity to manage multiple projects simultaneously.

Required skills

• Proficiency with SEO tools such as Ahrefs, SEMrush, and Google Analytics.
• Experience in outreach and backlink acquisition.
• Knowledge of creating link‑worthy content assets.