Regional Growth Manager - CIS

About the role

Binance is seeking a Regional Growth Manager for the CIS region to own and drive growth initiatives across one of its top priority markets. The role combines user acquisition, lifecycle management, and reactivation campaigns with innovative growth activations.

Key responsibilities

• Drive user growth and reactivation through local initiatives and experiments.
• Launch and optimise acquisition and activation campaigns based on data and business priorities.
• Identify growth opportunities via A/B testing, product experiments, and continuous optimisation.
• Monitor key growth metrics, analyse performance, and translate insights into actions.
• Collaborate cross‑functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.

Required profile

• 5+ years of experience in Growth, Performance, Digital Marketing, Product Growth, or a similar role (crypto, fintech, tech, e‑commerce, or mobile apps preferred).
• Proven track record of running end‑to‑end growth campaigns with measurable business impact.
• Strong analytical skills and confidence working with data to make decisions.
• Ownership mindset with the ability to execute independently in a fast‑paced environment.
• Experience with experimentation, A/B testing, and campaign optimisation.
• Native Russian speaker with strong English communication skills.
• Passion for crypto, fintech, or emerging technologies.

Required skills