SEO & Website Content Specialist

About the role

The SEO & Website Content Specialist will be responsible for creating, editing and optimizing website content to improve visibility in search engines, increase organic traffic and enhance page performance. The role focuses on producing SEO‑oriented texts, managing on‑page SEO elements and continuously refining content according to search trends and business priorities.

Key responsibilities

• Write, edit and update website pages in line with SEO and UX best practices.
• Develop SEO‑compatible copy based on keyword research, search intent and competitor analysis.
• Optimize on‑page SEO elements such as title tags, meta descriptions, headings and internal linking structures.
• Audit existing content and propose improvements to boost organic visibility and conversion potential.
• Produce news articles and other site materials while adhering to brand and SEO guidelines.
• Collaborate with marketing, design, digital and other internal teams to coordinate content publishing and updates.
• Ensure all published material complies with business requirements, brand voice and applicable regulations.
• Contribute to the improvement of the site’s content architecture, enhancing logical flow, readability and SEO efficiency.

Required profile

• Proven experience in SEO content writing, website content management or a related field.
• High‑level proficiency in writing, editing and proofreading in both Armenian and English.
• Strong understanding of keyword research, search intent, on‑page SEO and content optimization principles.
• Analytical mindset with the ability to produce logical, search‑friendly texts.
• Attention to detail, ability to work independently and meet deadlines.
• Knowledge of website content structure, page logic and user behavior is a plus.

Required skills

• SEO content writing
• Website content management
• Keyword research
• On‑page SEO
• Content optimization
• Armenian language proficiency
• English language proficiency