Social Media Marketing Specialist

About the role

We are looking for a proactive and experienced Social Media Marketing Specialist to manage our partners’ social media presence, develop content strategies, and run effective advertising campaigns. The role involves close collaboration with designers and creative teams to ensure brand consistency across platforms.

Key responsibilities

• Develop and implement social media strategies to ensure a strong online presence and consistent activity.
• Analyze partners’ social media accounts and provide recommendations for structural improvements.
• Create and manage social media content (copywriting, post concepts, reels/story scripts) aligned with the brand’s tone of voice.
• Conduct competitor research and market monitoring.
• Plan, launch, and optimize paid advertising campaigns.
• Manage and grow company accounts on Facebook, Instagram, LinkedIn, X, TikTok, and Pinterest.
• Prepare weekly/monthly performance reports, analyzing KPIs and campaign results.

Required profile

• Proven experience in social media management.
• Strong knowledge of social media tools such as Meta Business Suite and Ads Manager.
• Hands‑on experience with targeting and ad optimization techniques.
• Ability to work effectively with designers and creative teams.
• Excellent attention to detail, punctuality, and time‑management skills.
• Strong communication skills and ability to work in a team.

Required skills

• Meta Business Suite
• Ads Manager