Social Media Marketing Specialist

About the role

Isofoam is looking for a part‑time Social Media Marketing Specialist to join its team in Yerevan. Working in a hybrid setting, you will create and publish engaging content that showcases the company’s insulation products and services while supporting overall marketing objectives.

Key responsibilities

• Plan, create and schedule social media posts across relevant platforms.
• Manage company profiles, monitor audience engagement and respond to comments and messages.
• Analyze post performance using analytics tools and optimise content accordingly.
• Collaborate with marketing and sales teams to align social media activity with campaigns.
• Gather visual and written material from ongoing projects for use in posts.
• Stay updated on industry trends, competitor activity and best practices.

Required profile

• Strong background in social media and digital marketing with a focus on brand awareness and lead generation.
• Effective communication skills for interacting with internal teams and online audiences.
• Ability to work independently in a hybrid environment, managing time and tasks both onsite and remotely.
• Attention to detail and basic visual literacy for selecting appropriate images or videos related to construction and insulation.
• Prior experience in construction or building‑materials sectors is a plus, but not mandatory.
• Relevant education or training in Marketing, Communications or a related field is preferred.

Required skills

• Social Media Marketing
• Digital Marketing
• Content Creation
• Content Calendar Management
• Social Media Analytics