B2B Sales & Project Development Specialist – Laundry Equipment

About the role

The HoReCa LLC seeks a motivated B2B Sales & Project Development Specialist to grow its professional laundry equipment division in Armenia. You will be responsible for expanding market presence, building relationships with international manufacturers, and driving sales across hospitality, healthcare and industrial sectors.

Key responsibilities

• Develop and increase the market presence of professional laundry equipment in Armenia.
• Identify, approach and negotiate with potential clients in hospitality, healthcare, industrial and related sectors.
• Conduct client meetings, presentations, commercial negotiations and follow‑up activities.
• Create sales and marketing strategies for the laundry division.
• Communicate and negotiate with international manufacturers and suppliers to build a strong brand portfolio.
• Participate in exhibitions, trade fairs, supplier meetings and training programs locally and abroad.
• Collaborate with technical, design, logistics and marketing teams within the company.

Required profile

• Higher education required; a Master’s degree is a strong advantage.
• Relevant experience in sales, business development or marketing, preferably B2B commercial equipment.
• Fluent in Armenian, Russian and English.
• Valid driving licence and confidence in driving.
• Ability to work independently, develop new markets and achieve sales targets.
• Willingness to travel within Armenia and internationally.