Digital Marketing Specialist

About the role

Join Z&A to shape the digital presence of international fashion and lifestyle brands. You will plan, launch, and optimise digital marketing campaigns across multiple channels, driving growth and performance for our multi‑brand retail portfolio.

Key responsibilities

• Plan, launch, manage, and optimise digital marketing campaigns.
• Manage paid advertising campaigns across Meta Ads and Google Ads.
• Monitor website traffic, social media performance, and digital marketing metrics.
• Manage advertising budgets and optimise campaign performance.
• Research target audiences and develop effective digital marketing strategies.
• Track and analyse campaign results based on KPIs.
• Collaborate with marketing, creative, and content teams to ensure consistent brand communication.

Required profile

• Previous experience in digital marketing.
• Hands‑on experience with Meta Ads Manager and Google Ads.
• Knowledge of Google Analytics 4 (GA4) and digital analytics tools.
• Strong analytical skills and the ability to make data‑driven decisions.
• Excellent organisational skills, initiative, and a results‑oriented mindset.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Digital analytics tools