Head of Marketing

About the role

We are looking for a dynamic Head of Marketing to lead the planning, development, and execution of our marketing strategies across one of our operating countries. The role combines strategic brand positioning with hands‑on campaign management in both digital and traditional channels.

Key responsibilities

• Define and execute the overall marketing strategy aligned with company goals.
• Own the marketing budget, monitor ROI and growth metrics.
• Lead paid media campaigns on Google Ads, Meta, LinkedIn, YouTube and other platforms.
• Oversee SEO and SEM performance and drive continuous improvement.
• Manage email marketing programs, including list segmentation, automation and A/B testing.
• Develop and implement performance‑marketing tactics focused on CAC, ROAS, CPL and LTV.
• Shape brand positioning, tone of voice and value proposition across all touchpoints.
• Represent the company at events, strategic partnerships and PR opportunities.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration or related field; MBA or advanced certification is a plus.
• 5+ years of progressive marketing experience, with at least 2 years in a managerial role.
• Fluent in Armenian, Russian and English, both written and spoken.
• Proven ability to lead and mentor a multidisciplinary marketing team.

Required skills

• Google Ads
• Meta Ads Manager
• LinkedIn and YouTube advertising platforms
• SEO and SEM tools
• Email marketing automation platforms
• Performance‑marketing analytics and reporting