Mobile UA Manager – Meta & TikTok Campaigns

About the role

Social Discovery Group (SDG) is seeking a Mobile UA Manager to lead and optimise user‑acquisition campaigns on Meta (Facebook) and TikTok. You will work remotely with a global team, driving growth for our social entertainment platforms.

Key responsibilities

• Launch, monitor and optimise Meta Ads and TikTok campaigns.
• Analyse performance data using AppsFlyer, internal BI tools and spreadsheets.
• Scale acquisition channels while maintaining or improving CPA, ROI and other key metrics.
• Test new audience targeting, ad formats and web‑to‑app creative concepts.
• Collaborate with the Creative Team to iterate on ad creatives and identify scale opportunities.

Required profile

• Minimum 3 years of hands‑on experience managing Meta and TikTok advertising campaigns.
• Proven track record of automating campaign workflows via APIs or rule‑based systems.
• Meta Blueprint certification is a plus.
• Strong analytical mindset with the ability to interpret data and make data‑driven decisions.
• Fluent English (B2 or higher); original language Russian is acceptable.

Required skills

• Meta Ads platform
• TikTok Ads platform
• AppsFlyer analytics
• Excel / Google Sheets
• API‑based campaign automation (including autorules, Claude)

What we offer

• Fully remote full‑time position.
• 28 vacation days plus 7 wellness days per year.
• Performance bonuses up to $5,000 for successful referrals.
• 50 % reimbursement for professional training, conferences and meetings.
• Corporate discounts for English lessons.
• Health‑benefit allowance up to $1,000 per year.
• Equipment allowance for home office setup.