Product Marketing Senior Specialist

About the role

We are looking for a Product Marketing Senior Specialist to shape the positioning and go‑to‑market strategy of our banking products. You will work closely with product owners and cross‑functional teams to drive acquisition, retention and revenue growth.

Key responsibilities

• Develop positioning and go‑to‑market strategies for banking products, considering product interactions.
• Define and craft value propositions, key messages and competitive advantages.
• Design annual and quarterly marketing plans aligned with business priorities.
• Create product promotion mechanics, customer flows and journeys to boost acquisition and retention.
• Collaborate with product owners to meet commercial and revenue targets.
• Manage end‑to‑end marketing campaigns, set KPIs, calculate ROI, test, execute and continuously optimise.
• Analyse campaign performance, prepare reports and present recommendations to management and stakeholders.
• Lead initiatives to improve departmental effectiveness and mentor team members.

Required profile

• Bachelor’s degree in Marketing, Business, Finance or a related field.
• At least 2 years of product marketing experience, preferably in banking or financial services.
• Strong understanding of banking products, customer needs and industry trends.
• Proven ability to manage multi‑phase projects while meeting deadlines.

Required skills

• Market research and data analysis.
• Project management.
• Data‑driven decision making.