SDR & GTM Generalist

About the role

ImpersonAlly is seeking a motivated SDR & GTM Generalist to join its fast‑growing GTM team. You will own outbound lead generation, book high‑quality demos, and help build a repeatable growth engine for a SaaS brand‑protection platform used by global brands.

Key responsibilities

• Generate outbound leads and maintain a strong pipeline of qualified prospects.
• Research target accounts, buyer personas, and craft outreach angles.
• Design and test multi‑channel campaigns (email, LinkedIn, calls, communities).
• Execute creative sales hacks to open doors and improve demo conversion rates.
• Track results, iterate quickly, and scale successful tactics.
• Collaborate with product to relay market signals and customer feedback.

Required profile

• Experience in growth, outbound sales, SDR/BDR, demand generation, or performance marketing.
• Proven track record of generating leads and booking qualified demos.
• Comfortable with outbound calling, cold outreach, and meeting booking.
• Hungry, persistent, creative and results‑driven.
• Strong written communication and research abilities.
• Ability to work independently in a fast‑paced startup environment.

Required skills

• LinkedIn Sales Navigator
• HubSpot
• Apollo
• Clay
• ZoomInfo
• Email automation platforms

What we offer

• Competitive salary and benefits.
• Growth and learning opportunities with coaching from experienced professionals.
• Exposure to globally recognized enterprise customers.
• Visible role in a high‑growth business area.
• Collaborative, ambitious, entrepreneurial culture.
• Remote‑first work policy.