Senior Influencer Marketing Strategist

About the role

This is a remote position for a Senior Influencer Marketing Strategist who owns influencer campaigns from brief to final report for clients across six markets. You will set the strategy, choose the right creators, run negotiations and ensure every campaign hits its KPIs, acting as the client's main point of contact on strategy and results and guiding campaign assistants day to day.

Key responsibilities

• Turn client briefs into campaign strategies with goals, KPIs, creator mix, platforms, budget split and timeline
• Lead creator selection and vetting with the scouting team on audience fit, engagement quality and brand safety
• Negotiate rates, deliverables and usage rights with creators and their managers
• Run several campaigns at once, from contracting and content review to go-live
• Track performance and write clear reports with results and recommendations for the next campaign
• Present strategy and results to clients and identify growth opportunities
• Support and review the work of campaign assistants
• Help shape playbooks, pricing benchmarks and processes

Required profile

• 3+ years in influencer marketing, ideally at an agency; brand-side experience counts if at least a year in the role
• A stable work history, as the company hires for the long term
• Proven track record of running multi-market campaigns end to end with results
• Strong negotiation skills and a good sense of fair creator pricing across platforms and markets
• Fluent written and spoken English; other languages are a plus
• Experience in niches such as Tech/AI/Fintech/Crypto, Gaming/Streaming, Automotive, Lifestyle or Health/Wellness is a strong plus

Required skills

• Hands-on knowledge of TikTok, Instagram, YouTube and Twitch/streaming
• Influencer tools and analytics