SEO Manager / Lead for iGaming Affiliate Site

About the role

We are seeking an experienced SEO Manager to lead the organic growth strategy of a gambling affiliate website. You will own the end‑to‑end SEO process, from research and planning to execution and performance monitoring.

Key responsibilities

• Develop and implement a comprehensive SEO strategy aligned with business goals.
• Conduct keyword, competitor and market research to identify growth opportunities.
• Create detailed content briefs and collaborate with writers and editors.
• Manage on‑page SEO, internal linking, site architecture and technical improvements.
• Prioritise and oversee technical SEO fixes to enhance crawlability and indexation.
• Track rankings, traffic, indexing status and overall performance using analytics tools.
• Coordinate link‑building and digital PR campaigns.
• Report results, analyse data and recommend next steps for continuous optimisation.

Required profile

• Proven experience managing SEO projects, preferably in iGaming or affiliate environments.
• Strong knowledge of keyword research, on‑page optimisation, technical SEO and analytics.
• Ability to manage content creation and link‑building workflows.

Required skills

• Ahrefs
• Semrush
• Google Search Console
• GA4