Social Media Manager – Fashion & Luxury

About the role

We are looking for a creative Social Media Manager to shape PEARLA’s online presence across Instagram, Facebook, Pinterest, and TikTok. You will produce high‑quality short‑form video content, craft engaging captions, and maintain our minimalist luxury aesthetic.

Key responsibilities

• Concept, shoot, and edit Reels and short‑form videos that showcase product details, craftsmanship, styling tips, and behind‑the‑scenes processes.
• Design and curate daily Instagram Stories with interactive polls, product highlights, customer reviews, and new arrivals.
• Write on‑brand feed captions that reflect a cohesive voice across all platforms.
• Maintain PEARLA’s signature minimalist visual identity and manage the monthly content calendar using scheduling tools.
• Monitor and respond to DMs, comments, and inquiries, building relationships with brand advocates and influencers.
• Track social media metrics (reach, engagement, video views, conversion) and optimize content performance.

Required profile

• 1–3 years of experience managing social media for fashion, luxury, or lifestyle brands (portfolio required).
• Strong aesthetic sense for framing, lighting, and short‑form video editing.
• In‑depth knowledge of Instagram Reels algorithms, TikTok trends, and Pinterest strategy.
• Excellent written English (and/or Armenian) communication with an elegant, clear voice.
• Ability to work independently in a fully remote environment and meet deadlines.

Required skills

• CapCut
• Premiere
• InShot
• Canva
• Photoshop
• Lightroom
• Instagram Reels
• TikTok
• Pinterest

What we offer

• Flexible remote working environment.
• Creative autonomy with direct impact on brand growth.
• Competitive compensation based on experience.