Mid/Senior Social Media Marketing Specialist

About the role

CREO Project Solutions is seeking a Mid/Senior Social Media Marketing (SMM) Specialist to manage the social media presence of partner organisations. This is a full‑time, on‑site role that requires expertise in content creation, strategy, analytics, paid promotion and audience growth. The successful candidate will work closely with project managers, designers and videographers to deliver high‑quality social media output.

Key responsibilities

• Manage social media accounts for partner organisations and ensure daily activity.
• Develop and implement SMM strategies aligned with project goals and target audiences.
• Create content ideas, copy and visual assets for posts, stories, reels and other formats.
• Launch, manage and optimise paid campaigns using Meta Ads Manager.
• Define campaign objectives, audiences, budgets and KPIs, and monitor performance.
• Track metrics such as reach, engagement, follower growth, CTR, CPC, CPM and conversions.
• Prepare monthly performance reports with insights and recommendations.
• Monitor comments, messages and audience interactions, coordinating responses as needed.

Required profile

• Proven Mid‑level or Senior experience in social media marketing.
• Strong understanding of strategy, content management and audience development.
• Hands‑on experience with Meta Ads Manager and paid social campaigns.
• Excellent command of Armenian (mandatory).
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience with various brands or client accounts is a strong advantage.

Required skills

• Meta Ads Manager
• Social media analytics tools (e.g., Meta Insights)