Product Marketing Manager
digitainsoftware · Yerevan
Job description
About the role
The Product Marketing Manager will drive growth and player engagement for Digitain’s partner companies by shaping product positioning, messaging and go‑to‑market strategies. You will translate technical capabilities into clear business value, enabling partner‑facing teams to communicate platform benefits effectively.
Key responsibilities
- Identify product gaps and growth opportunities for operators.
- Define product positioning aligned with business objectives and market needs.
- Craft and present key product messaging and value‑proposition frameworks.
- Develop use cases and value stories to promote adoption of growth‑enhancing features.
- Coordinate go‑to‑market processes for new products, features or services.
- Create sales‑enablement and partner‑enablement materials.
- Support partner teams during product introductions and upsell/cross‑sell initiatives.
Required profile
- 3‑5 years of product marketing experience, preferably in B2C or B2B iGaming or related digital sectors.
- Proven track record of developing and executing go‑to‑market strategies.
- Strong analytical mindset to spot market gaps and opportunities.
- Excellent communication and presentation skills, able to simplify complex technical concepts.
- Experience collaborating with cross‑functional teams (Product, Sales, Marketing, Partners).
- Fluent in written and spoken English and Russian.
Required skills
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Published 3 weeks ago
Expires 1 month from now
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digitainsoftware
Yerevan