Product Marketing Specialist (Mid)

About the role

Eventhub, Armenia's leading event ticketing and discovery platform, is looking for a hands-on Product Marketing Specialist to run its marketing across all channels: social media, paid ads, direct communication, the website and partnerships. This is a full-stack role in a small team that uses AI agents, based in Yerevan.

Key responsibilities

• Own Eventhub's marketing across all channels, plan the calendar and set priorities so every event gets the right level of push
• Run social media on Instagram, Facebook and TikTok, planning content, campaigns and community activity to drive organic sales
• Manage Meta Ads: campaign structure, audiences, budgets, catalog and retargeting ads, optimised by event priority
• Run direct marketing via email campaigns and the Telegram channel, turning ticket buyers into repeat customers
• Work with AI agents as part of the team to get more done with less effort
• Propose new campaign formats, seasonal and category campaigns and new channels to test, then scale what works
• Track performance using ad results, ticket sales, UTM and channel attribution, GA4 and the website funnel
• Work with partners such as event organisers, venues, influencers and Ameriabank on joint campaigns, briefs and reporting
• Coordinate with product, sales and event teams so promotion matches event launches and platform features

Required profile

• 2+ years of marketing experience, ideally in e-commerce, ticketing, entertainment, events or a fast-moving consumer brand
• Native Armenian and working English; Russian is a plus
• Comfortable with data, able to read dashboards, UTMs and funnels and act on them
• Already uses AI tools and is excited to work with AI agents and automation
• Idea-driven, creative, organised and a team player

Required skills

• Meta Ads (campaigns, audiences, budgets, catalog and dynamic ads)
• Social media management and organic growth
• Email marketing
• Nice to have: GA4, GTM, Meta Pixel / Conversions API, other ad platforms, influencer marketing, short-form video, SEO

What we offer

• Competitive salary based on experience, negotiable
• Hybrid work with a flexible schedule, Yerevan-based
• A supportive team and AI agents that share much of the workload
• Direct ownership of ideas and their impact on sales
• Access to live events in Armenia

To apply, complete the online application form and attach your CV.