Freelance Paid Social & Lead Generation Specialist (Part‑time)

About the role

Social Discovery Group (SDG) is seeking a freelance specialist to design and run paid social campaigns that generate high‑quality B2B leads. This part‑time position focuses on building a results‑driven acquisition funnel rather than routine content posting.

Key responsibilities

• Develop and execute a lead‑generation strategy primarily on Instagram.
• Set up, launch, and continuously optimise paid social advertising campaigns.
• Design and maintain a lead‑generation funnel targeting relevant B2B partners.
• Create or coordinate ad creatives, visuals and copy.
• Identify and test target audiences, messaging and ad formats to improve lead quality and volume.
• Monitor performance metrics, analyse results and provide regular updates.
• Suggest new channels, tools or approaches to enhance acquisition outcomes.

Required profile

• Proven experience in paid social, performance marketing or lead generation.
• Hands‑on track record of running and optimising social media ad campaigns.
• Strong understanding of B2B lead qualification through social platforms.
• Ability to work autonomously with a results‑oriented mindset.

Required skills

• Paid social advertising (e.g., Instagram ads).
• Lead‑generation funnel design and optimisation.
• Audience targeting, conversion tracking and data‑driven optimisation.