Head of Marketing

About the role

FeedConstruct, an award‑winning global sports data and technology company, is seeking a Head of Marketing to drive its growth strategy across the iGaming and sports sectors. You will shape the brand narrative, lead a high‑performing team, and deliver innovative multi‑channel campaigns that enhance player engagement worldwide.

Key responsibilities

• Define and execute the strategic vision for all marketing activities, aligning with company growth objectives.
• Develop and launch innovative digital, traditional, and experiential marketing campaigns.
• Lead, mentor, and expand a high‑performing marketing team.
• Shape brand positioning and ensure consistent communication across all channels.
• Set performance metrics and KPIs, optimizing ROI and business outcomes.
• Collaborate with senior leadership and cross‑functional teams to integrate marketing with sales, product, and corporate strategy.
• Manage a significant marketing budget, allocating resources for high‑impact initiatives.
• Oversee large‑scale campaign execution from concept to implementation.
• Monitor industry trends, competitor activity, and emerging technologies.
• Represent marketing in executive meetings, providing strategic insights.
• Build and maintain partnerships with media, agencies, influencers, and industry leaders.

Required profile

• Bachelor’s or Master’s degree in Marketing, Business Administration or a related field.
• 7+ years of marketing experience, including at least 5 years in senior leadership roles.
• Proven success driving growth in iGaming, sports, technology or e‑commerce environments.
• Strong leadership and team‑development capabilities.

Required skills

• Digital marketing
• SEO/SEM
• Content strategy
• Integrated multi‑channel marketing