Marketing Manager

About the role

We are looking for a strategic Marketing Manager to drive the development of our brand, lead generation, and long‑term growth strategy for a construction and real‑estate development company.

Key responsibilities

• Develop and execute a comprehensive marketing strategy that boosts brand awareness, sales and business objectives.
• Lead initiatives across Digital, Performance, Content, Brand, PR and Event marketing.
• Design and run lead‑generation programs to supply the sales team with qualified, predictable prospects.
• Monitor and optimise advertising, SEO, social media, email and other channels to maximise ROI.
• Manage the marketing budget, set KPIs and ensure their achievement.
• Analyse market trends, competitors and customer behaviour to uncover new growth opportunities.
• Collaborate with sales, project, design teams and external agencies for consistent communication.
• Define and oversee brand positioning, tone of voice and creative direction across all platforms.
• Interpret marketing data, produce reports and make data‑driven strategic recommendations.
• Introduce AI tools, automation and new technologies to improve team efficiency.
• Contribute to the company’s long‑term business strategy as a senior leadership member.
• Build, develop and manage the marketing team, establishing processes, KPIs and development plans.

Required profile

• Higher education in Marketing, Business Management or a related field.
• 5+ years of marketing experience, including at least 2 years in a senior role.
• Proven track record of creating and implementing full‑scale marketing strategies.
• Hands‑on experience in Performance Marketing, Lead Generation and Digital Marketing.
• Strong knowledge of Meta Ads, Google Ads, Google Analytics (GA4), Search Console, CRM and Marketing Automation tools.
• Experience managing freelancers or cross‑functional teams.
• Familiarity with KPI metrics such as CAC, CPL, ROAS, ROI and Conversion Rate.
• Practical use of AI tools (ChatGPT, Claude, Gemini, etc.).
• Strategic thinking, leadership and proactive attitude.
• Excellent communication and negotiation skills.

Required skills

• Meta Ads
• Google Ads
• Google Analytics (GA4)
• Search Console
• CRM platforms
• Marketing Automation tools
• ChatGPT
• Claude
• Gemini