Marketing Manager – Luxury Hospitality (Pre‑Opening)

About the role

The Marketing Manager will lead the pre‑opening marketing effort for Wyndham Grand Tsaghkadzor, a new 5‑star luxury hotel slated to open in summer 2026. You will build the hotel’s market presence, create a digital ecosystem, and generate qualified demand before the doors open.

Key responsibilities

• Develop and execute the annual and quarterly marketing plan aligned with commercial strategy and brand standards.
• Translate the hotel’s positioning and USP into compelling communications and content.
• Define target audience profiles and customer personas using market and behavioural insights.
• Create campaign briefs, set objectives, KPIs, and manage creative requirements.
• Monitor, analyse and optimise campaign performance, establishing reporting mechanisms.
• Manage influencer collaborations and act as brand ambassador in media relations.
• Identify destination‑marketing opportunities and co‑branding initiatives.
• Oversee digital acquisition funnels from awareness through conversion, working closely with Revenue and Sales teams.
• Maintain and continuously improve the hotel’s website and overall digital presence.

Required profile

• Strong blend of creative marketing expertise and analytical capability.
• Experience in luxury hospitality or pre‑opening hotel marketing is preferred.
• Proven ability to develop audience personas, storytelling, and data‑driven campaign optimisation.
• Excellent collaboration skills with cross‑functional teams.

Required skills

• Social Media Marketing (SMM)
• Digital Performance Analytics
• Content Strategy
• Audience Analytics
• Campaign Optimization
• Influencer Marketing
• Digital Acquisition Funnels
• Website Content Management

What we offer

• Opportunity for career advancement within the Resort Development sector.
• Corporate rates at over 8,300 Wyndham properties worldwide.
• Transportation to Tsaghkadzor and meals provided by the company.
• Future prospects with three new Wyndham brands planned for Armenia.