Middle Sportsbook Product Marketing Specialist

About the role

We are seeking a motivated Middle Sportsbook Product Marketing Specialist to join our fast‑growing team in Yerevan. You will help plan and execute promotional campaigns, coordinate multi‑regional marketing activities, and work closely with cross‑functional teams to boost the performance of our Sportsbook product.

Key responsibilities

• Assist in the planning and execution of promotional campaigns aligned with local and international sports events.
• Collaborate with Content, Design, CRM, SMM and Product teams to produce high‑quality marketing assets such as banners and push notifications.
• Maintain and synchronize multi‑regional marketing calendars.
• Conduct market research to capture customer preferences, emerging trends and pain points.
• Ensure all marketing actions comply with local and regional regulations.
• Monitor competitor activities and international gambling best practices.
• Support senior team members in project delivery and stakeholder communication.
• Mentor junior colleagues and contribute fresh ideas during brainstorming sessions.
• Track campaign performance metrics and prepare regular reports for leadership.

Required profile

• Minimum 2 years of professional experience in product marketing or a related field.
• Bachelor’s degree in Marketing, Communications or a comparable discipline.
• Fluent written and spoken English and Russian.
• Proven ability to plan campaigns, manage budgets and analyse performance.
• Strong organizational skills, high attention to detail and the capacity to meet tight deadlines.
• Result‑oriented mindset with a proactive, customer‑focused approach.

Required skills

• Advanced Excel proficiency, including pivot tables and complex formulas.

What we offer

• Family health insurance.
• Social events and corporate parties.
• Four paid days off per year.
• Continuous learning and development opportunities.
• Transportation support.