Performance Marketing Manager

About the role

We are scaling our paid acquisition engine for a fast‑growing suite of products. As a Performance Marketing Manager you will own the end‑to‑end results of user acquisition, working directly with top‑performing channels and collaborating closely with creative and product teams.

Key responsibilities

• Run paid acquisition campaigns across Meta, TikTok, Google and other platforms.
• Generate and manage creative concepts, maintaining a backlog of assets.
• Own the full growth loop: decide on channels, creatives and funnels, launch, optimise and be accountable for outcomes.
• Collaborate with creative, product, web/SEO and analytics teams to execute multi‑channel campaigns.
• Maintain a structured experiment‑tracking system to ensure learnings compound across channels.

Required profile

• 5+ years of hands‑on performance marketing experience, preferably in fintech, banking or digital consumer services.
• Primary expertise in Meta Ads with additional experience on Google Ads, TikTok Ads or similar platforms.
• Proven track record promoting mobile apps, including web‑to‑app (W2A) models.
• Experience running continuous test loops: hypothesis, variant launch, data‑driven conclusions.
• Strong understanding of attribution, tracking and analytics tools.
• Fluent English (B2); familiarity with the Philippine market is a plus.

Required skills

• Meta Ads platform
• Google Ads platform
• TikTok Ads (or comparable) platform
• Mobile app acquisition and web‑to‑app strategies
• Hypothesis‑driven testing and optimisation
• Attribution and tracking tools (Google Analytics, AppsFlyer, Tableau or equivalents)