Product Marketing Specialist - Integrations

About the role

Dexatel helps businesses communicate with their customers through messaging, verification and voice, and is a CPaaS provider serving clients such as TikTok and Alibaba. This Product Marketing Specialist role works within the marketing team, closely with SEO, content, inbound lead generation, sales and product, turning integrations with platforms such as Bitrix24, Pipedrive, Emarsys, Shopify and Customer.io into attractive offers that bring in customers and generate revenue.

Key responsibilities

• Understand customers and use cases: identify who uses each platform, the communication problems they face and why they would choose Dexatel.
• Create compelling offers: develop positioning and messaging, and propose packages and promotional offers for priority integrations.
• Drive inbound demand: work with SEO and content on integration pages, use-case articles, competitor comparisons, email campaigns, webinars and launches.
• Improve marketplace visibility: build app listings, screenshots, demos and review initiatives to increase discovery and installations.
• Support sales: join customer calls, demo use cases, support proposals and help sales handle objections and close deals.
• Support partner sales: create offers and materials with sales and partnerships for CRM agencies, consultants and resellers.
• Improve conversion: work with the product team so customers can complete setup, start using integrations and become paying customers.
• Bring customer feedback into product decisions to increase adoption and help win deals.

Required profile

• 1+ years in B2B product marketing, growth marketing or commercial marketing for software products.
• Practical experience creating campaigns and offers that generate leads or sales.
• Confidence speaking with customers, presenting products and supporting sales conversations.
• Comfortable setting up and demoing integrations yourself and explaining their value in simple business language (no coding required).
• Fluent English; strong writing and analytical skills.

Nice to have

• Experience with CRM, e-commerce or marketing automation platforms.
• Experience marketing apps on marketplaces (e.g. Shopify App Store, Bitrix24 Market).
• Experience with partner, agency or reseller programs.
• Background in CPaaS, SMS or customer communications.