Senior Copywriter - Fintech & Financial Trading

About the role

An established international fintech and financial trading group operating across multiple markets and brands is looking for an experienced Senior Copywriter. The role suits a creative copywriter who can develop compelling marketing content, shape brand messaging and run high-impact campaigns for diverse audiences. The position is described as hybrid, based in Armenia, but the text also notes it is an on-site opportunity in Malaysia and/or Armenia.

Key responsibilities

• Develop persuasive copy for integrated marketing campaigns across multiple brands.
• Create content for paid advertising, landing pages, email marketing, CRM campaigns and social media.
• Develop brand messaging and keep a consistent tone of voice across channels.
• Collaborate with marketing, creative and other cross-functional teams to deliver effective campaigns.
• Adapt messaging for different audiences, markets and customer segments.
• Review and refine copy to ensure quality, clarity, consistency and alignment with brand guidelines.

Required profile

• 8+ years of professional copywriting experience.
• Strong experience developing marketing campaigns and performance-driven copy.
• Excellent written English and strong storytelling skills.
• In-house experience in a company or multi-brand environment is highly desirable.
• A background in Forex/CFD trading, fintech, financial services or another regulated industry is an advantage.
• Ability to turn complex products and concepts into clear, engaging messages.
• A portfolio showing strong commercial copywriting and campaign development.