Senior SMM Specialist

About the role

We are looking for a Senior SMM Specialist to join our hybrid team supporting ORDO Learning Hub and ORDO VINI wine house. Based in the small centre area on Amiryan and Parpetsi streets, you will work full‑time to drive our social media presence, create engaging video content and generate qualified leads.

Key responsibilities

• Plan, develop and implement comprehensive social media marketing strategies across platforms such as Facebook, Instagram, LinkedIn and TikTok to increase brand awareness and audience engagement.
• Produce, edit and publish high‑quality video content using Capcut, ensuring alignment with brand guidelines and campaign objectives.
• Create, launch and optimise digital advertising campaigns, monitor key performance indicators and adjust tactics to maximise ROI.
• Identify, capture and nurture potential customers through lead‑generation initiatives, including gated content, newsletters and targeted outreach.
• Work closely with the learning hub and wine house teams to coordinate messaging, promotions and cross‑functional projects.

Required profile

• At least one year of hands‑on experience in digital marketing, preferably with a focus on social media.
• Demonstrated ability to work autonomously, stay motivated and meet deadlines without constant supervision.
• Prior experience in the education sector or food‑and‑beverage industry is considered an advantage.

Required skills

• Advanced proficiency with Capcut for video editing and post‑production.
• Advanced proficiency with Canva for creating graphics, templates and visual assets.