Senior User Acquisition Manager – Facebook (Core, Meta)
Social Discovery Group · Erevan
Job description
About the role
We are looking for a Senior User Acquisition (UA) Manager to lead Facebook advertising for our core dating portfolio, including Dating.com and DateMyAge. The role is fully remote and focuses on the US and other Tier‑1 markets.
Key responsibilities
- Own end‑to‑end Facebook UA for web and app funnels, managing monthly spends of $200k–$300k+.
- Plan, launch, optimise and scale campaigns while maintaining account and Business Manager structures.
- Set up and monitor tracking, domains, whitelists and payment flow infrastructure.
- Run a structured creative testing loop: hypothesis, iteration, learning and scaling.
- Develop and implement automation (rules, scripts, third‑party integrations) and document best practices.
Required profile
- Senior hands‑on experience with Facebook/B2C user acquisition in the US and other Tier‑1 regions.
- Budget ownership of $100k+/month (ideally $200k+/month) with a strong performance focus (CPA, ROAS, LTV).
- 70‑80% execution with 20‑30% channel leadership responsibilities.
- Experience or solid exposure to automation and AI‑driven creative iteration workflows.
Required skills
- Facebook Ads Manager / Meta Business Manager
- Automation scripts and rule‑based optimization
- AI‑driven creative testing workflows
- Budget management and performance analytics (CPA, ROAS, LTV)
What we offer
- Full‑time remote work
- Generous vacation (28 days) and wellness days (7 days)
- Referral bonuses up to $5,000
- 50% reimbursement for professional training, conferences and meetings
- Corporate discount for English lessons
- Health benefits with up to $1,000 annual compensation for insurance or medical expenses
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Social Discovery Group
Erevan
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