Social Media Marketing (SMM) Manager

Key responsibilities

• Develop and execute monthly/quarterly social media strategies aligned with business objectives.
• Plan and manage integrated campaigns across Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms.
• Create a content calendar and publish high‑quality text, image, and video content.
• Produce original end‑to‑end content: write scripts, shoot and edit short‑form video (Reels, TikToks, Stories), and design visual assets.
• Adapt content for different platforms, ensuring brand consistency.
• Write engaging copy, captions, hooks, and calls‑to‑action tailored to each audience.
• Capture and edit photo/video content, including basic motion graphics and subtitling.
• Manage advertising budgets and ad accounts, including audience targeting.

Required profile

• Bachelor's degree in marketing, communications, journalism or a related field.
• 3‑5 years of experience in social media marketing with a portfolio.
• Hands‑on experience with Meta and TikTok advertising platforms.
• Proven content‑creation skills and proficiency with content creation tools.
• Experience using content scheduling tools.

Required skills

• Meta advertising platform
• TikTok advertising platform
• Content creation tools (video editing, graphic design)
• Content scheduling tools