Social Media Marketing Specialist

About the role

We are looking for a Social Media Marketing Specialist to boost the visibility and demand for our partner’s products and brands. The role focuses on creating engaging visual content, running effective ad campaigns, and growing both new and existing customer bases.

Key responsibilities

• Develop and produce promotional visuals and short videos (reels, shorts) that showcase the company’s core activities and products.
• Design and manage advertising campaigns that drive sales growth.
• Create a content plan aimed at attracting potential partners and new customers.
• Adapt content formats to the specific requirements of each social platform.
• Analyze performance data to identify the most effective promotion methods and build a precise publishing schedule approved by the manager.
• Respond promptly to audience questions, comments, and messages.
• Monitor content and campaign metrics, ensuring continuous improvement.
• Prepare regular reports for the marketing head, covering audience engagement, follower growth, and other key indicators.

Required profile

• Higher education in marketing, communications, or a related field.
• Additional professional training (courses, certificates) is a plus.
• Minimum 2 years of experience managing social media accounts.
• Familiarity with Meta Ads Manager and other digital advertising tools.
• Experience creating visual content.
• Strong awareness of current digital marketing trends.
• Excellent written and verbal communication skills.

Required skills

• Meta Ads Manager
• Digital advertising tools

What we offer

• Full‑time permanent position
• Office‑based work in Yerevan