Chief Campaign Manager - EU-Armenia Strategic Communication

About the role

NTU International A/S is recruiting a Chief Campaign Manager (Key Expert 2) for the EU-funded project "EU-Armenia Strategic Communication & Communication Engagement (2027-2031)", based in Yerevan. The project aims to strengthen the positive perception of the EU among Armenian citizens, raise awareness of EU values and cooperation, and help counter EU-related disinformation and misinformation. The role covers the strategic, conceptual, creative and editorial aspects of communication campaigns, with an indicative start date of March/April 2027 and a workload of about 440 working days.

Key responsibilities

• Lead the conceptualisation, creative development and implementation of strategic communication campaigns
• Develop campaign concepts, creative strategies and editorial directions aligned with project objectives
• Design and coordinate national-level campaigns using traditional and digital media
• Provide creative and editorial guidance on initiatives addressing disinformation and misinformation
• Develop narratives, key messages, storytelling approaches and audience-specific content
• Oversee campaign materials, editorial content and creative deliverables
• Coordinate traditional media, social media and other channels, and support audience engagement strategies
• Work with the Team Leader and media stakeholders, civil society organisations and other partners
• Contribute to work plans, schedules, creative briefs and technical reports, and monitor campaign effectiveness

Required profile

• Bachelor's degree in a relevant field (strategic communication, PR, journalism, marketing, digital communication, etc.); otherwise at least 5 years of equivalent experience beyond the general requirement
• At least 7 years of professional experience in strategic communication and/or public relations within the 15 years before the deadline
• At least 3 years designing and/or implementing national-level campaigns with traditional and/or social media
• At least 2 years coordinating a team of communication experts
• At least 1 completed campaign against disinformation, and experience with campaigns targeting the Neighbourhood East region (an asset)
• Fluent English, written and spoken (mandatory); knowledge of Armenian is an asset

Candidates apply by uploading their CV via LinkedIn or sending it to the recruiter; only selected candidates will be contacted.