Customer Analytics Specialist

About the role

We are looking for a Customer Analytics Specialist to turn raw CRM data into actionable insights that drive revenue and improve customer experiences. The role works within the Customer Relationship Management department to support data‑driven decision making across segmentation, automation and personalization initiatives.

Key responsibilities

• Integrate, compile and evaluate CRM data from customer, transactional, engagement and product sources to identify trends.
• Develop and present detailed reports and post‑campaign analyses to inform management decisions.
• Create customer activity profiles, segmentations and lifecycle insights using statistical analysis.
• Monitor monthly changes in user categories and assess the impact of CRM strategies.
• Collaborate with cross‑functional teams to ensure data quality, perform daily reconciliations and implement process improvements.
• Initiate ad‑hoc analyses to generate new insights or operational enhancements.

Required profile

• Degree in Economics, Finance, Business, Mathematics or a related field.
• Proven experience in data or business analysis with large multi‑channel datasets.
• Strong analytical mindset and solid understanding of data modeling concepts.

Required skills

• Advanced MS Excel.
• SQL and ETL processes.
• Power BI (preferred).
• Python or R (optional).