Digital Marketing Specialist

About the role

Immigram is seeking a Digital Marketing Specialist to join its fast‑moving marketing team. The role focuses on digital acquisition and marketing operations, helping the company attract qualified leads across multiple international markets and visa products.

Key responsibilities

• Set up, manage, and optimise paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads and Yandex Direct.
• Conduct keyword, audience, competitor and campaign research; build structures for different visa products and funnel stages.
• Write and test ad copy, creatives and calls‑to‑action; run A/B tests on ads, audiences, landing pages and offers.
• Track acquisition metrics (CTR, CPC, CPM, CPL, CAC, conversion rates) and prepare performance reports with actionable insights.
• Maintain accurate tracking using Google Analytics, Google Tag Manager, advertising pixels and UTM parameters.
• Design and manage email campaigns and automated sequences for lead nurturing, webinars and consultations.
• Update website and landing‑page content to ensure consistency and conversion optimisation.

Required profile

• Strong analytical mindset with a passion for data‑driven optimisation.
• Experience managing multi‑channel paid media campaigns in an international context.
• Ability to experiment, interpret results and continuously improve performance.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• Reddit Ads
• Yandex Direct
• Google Analytics
• Google Tag Manager
• A/B testing