Email Marketing Specialist

About the role

We are seeking a detail‑oriented Email Marketing Specialist to join our Marketing Operations team. Working remotely from anywhere in Armenia, you will own the end‑to‑end creation, testing, and deployment of email campaigns using Adobe Marketo Engage.

Key responsibilities

• Build, format, and modify responsive email templates and landing pages with Marketo’s modular editor.
• Convert Figma designs into pixel‑perfect, cross‑client‑compatible HTML/CSS emails.
• Create and maintain Marketo landing pages, forms, and reusable design‑system components.
• Configure Smart Campaigns, Smart Lists, and nurture/drip sequences.
• Manage assets, tokens, dynamic content, and program structures following Marketo best practices.
• Support list hygiene, lead scoring, and routing logic in coordination with marketing operations.
• Monitor deliverability, rendering, and tracking; perform QA and troubleshoot issues.
• Set up and analyze A/B tests to continuously improve performance.
• Define target audiences with compliant, accurate Smart List filters.
• Track campaign metrics (opens, clicks, bounces) and ensure proper UTM tagging.
• Collaborate with design, content, and campaign managers to gather requirements and manage approvals.

Required profile

• 2+ years of hands‑on experience building and executing campaigns in Adobe Marketo Engage.
• Strong eye for visual layout and HTML/CSS troubleshooting.
• Ability to work independently in a fully remote environment.

Required skills

• Adobe Marketo Engage (certification a plus)
• HTML & CSS
• Figma design hand‑off
• Marketo Smart Campaigns & Smart Lists
• A/B testing and email deliverability monitoring