Head of Marketing / Product Owner

About the role

Gate21 Marketing is a marketing agency that helps businesses build strong brands and reach their target audiences through data-driven strategies, offering market research, campaign planning and performance optimisation across digital and traditional channels. It is hiring a Head of Marketing / Product Owner for a full-time, on-site position in Yerevan. The role oversees the development and execution of marketing strategies, manages the marketing team and aligns marketing initiatives with overall business objectives.

Key responsibilities

• Plan and coordinate marketing campaigns and conduct market and competitor analysis
• Define product positioning and ensure consistent brand messaging across all channels
• Collaborate with sales, product and leadership teams to prioritise initiatives, manage budgets and track performance metrics
• Lead stakeholder communications and optimise processes
• Continuously improve the marketing roadmap based on data and customer feedback

Required profile

• Proven experience in a senior marketing or product-focused leadership role, preferably in an agency or B2B environment
• Bachelor's degree in Marketing, Business, Communications or a related field; an advanced degree is an advantage
• Experience in sales, public relations and market research
• Ability to define product vision, prioritise features and lead and develop cross-functional teams

Required skills

• Market planning and marketing management
• Market research and use of marketing metrics and tools
• Communication, presentation and stakeholder management