Paid Media Specialist (Google + Meta)

About the role

Ardos Performance Marketing is growing from Google Ads into full paid media, and is hiring an office-based Paid Media Specialist in Yerevan. The role captures demand on Google and creates it on Meta and YouTube, with real ownership and senior support. It suits someone who wants to understand how a business makes money, who its customers are and which ads make them buy.

Key responsibilities

• Run and optimise Google Ads and Meta accounts
• Research the product, market and end customer: reviews, competitors, objections and buying triggers
• Turn research into creative angles and briefs, work with production partners and check their deliverables
• Build demand on Meta and YouTube and capture it on Search and Shopping
• Test hooks, angles, formats and landing pages, deciding what to scale, iterate or kill
• Keep tracking clean and report on business results, not just platform ROAS
• Use automation and AI tools (rules, scripts, Sheets, Make/Zapier) to save time

Required profile

• 2-4+ years of hands-on paid media, strong in Google Ads or Meta and eager to grow in the other
• Strong fundamentals, ownership, transparency and curiosity
• Understanding of unit economics (CAC, margins, LTV, payback) and of funnels
• Good written and spoken English and clear communication

Nice to have (not required)

• Creative strategy or UGC briefing experience
• YouTube or Demand Gen campaigns
• Basic editing or design skills (CapCut, Canva, Figma)
• Ecommerce or Shopify experience
• Offline conversions or CRM integrations

What we offer

• Competitive fixed salary with a clear growth path
• Performance-based bonus
• Paid training in Meta and creative strategy, plus a budget for courses and tools
• Direct mentorship from a PPC lead with 15+ years of experience
• Gym compensation and 20 remote days per year

To apply, send a complete application by email with your CV and a short cover note (5-10 lines) or a short video answering why you want the role and why one recent ad works and what you would test next; incomplete applications will not be reviewed.