Salesforce Administrator / Developer - Real Estate CRM

About the role

A real estate developer is looking for a Salesforce specialist to own the setup, development and day-to-day administration of its CRM. The role covers configuring sales pipelines, integrating communication channels and lead sources, automating lead distribution, building reports and dashboards, keeping data quality high, and supporting the team in using Salesforce effectively. It also includes integrating Salesforce with websites and external services and managing data on real estate projects and units.

Key responsibilities

• Configure and improve lead and opportunity management, including stages, transition criteria, fields, loss reasons, tasks and reminders, and separate processes for direct inquiries versus broker/agency workflows
• Set up lead-to-contact and opportunity conversion, and link customers, brokers, opportunities, projects and units
• Automate follow-ups, inactivity monitoring and escalations to managers
• Audit channels such as email, telephony, WhatsApp, websites, landing pages, advertising forms and event registrations, and integrate them with Salesforce
• Enable sales managers to communicate directly from the CRM, assign ownership and keep communication history, while avoiding duplicate records
• Implement lead assignment rules based on project, language, source, team, manager availability and workload, including round-robin distribution, and track time to first contact
• Maintain lead source, UTM, campaign and project interest data, and configure templates, notifications and automated confirmations

Required profile

• Fluent Russian for requirements gathering, solution discussions and employee training
• Hands-on experience independently configuring and maintaining Salesforce; about 3 years preferred, with practical cases valued more than formal tenure
• English sufficient for technical documentation and support teams; interaction with English-speaking users checked in the interview
• Nice to have: real estate experience, WhatsApp/telephony/email integrations, complex lead assignment rules, Lightning Web Components, and Salesforce certifications

Required skills

• Sales Cloud and the Leads, Contacts, Accounts, Opportunities, Campaigns and Activities data models, plus custom objects
• Salesforce Flow, validation rules, lead assignment rules, queues, access management, reports and dashboards
• API and webhook integrations, troubleshooting and deduplication
• Apex and SOQL to read, troubleshoot and modify logic, write tests and respect platform limits
• Data import, cleansing and bulk updates, sandbox deployment and version control

What we offer

• A dynamic, fast-growing and collaborative team
• Professional growth and career development opportunities