App Marketing Specialist

About the role

Tatevatsi is an educational iOS app that teaches economics, personal finance, and behavioral economics through short, interactive lessons. We are seeking a hands‑on App Marketing Specialist to actively promote the app, acquire new users, and boost engagement.

Key responsibilities

• Promote Tatevatsi across relevant online platforms and communities.
• Create and distribute engaging promotional and educational content.
• Identify and contact creators, educators, schools, universities, student organisations, and communities.
• Build partnerships and collaborations that generate app downloads.
• Improve App Store visibility and conversion rates.
• Launch referral, ambassador, challenge, and community campaigns.
• Test different channels and promotional approaches to determine the most effective.
• Encourage users to leave reviews, invite others, and stay active.
• Track downloads, active users, retention, and other measurable results.
• Execute growth activities personally rather than only providing strategy.

Required profile

• Practical experience promoting and growing mobile apps or digital products.
• Familiarity with app marketing, ASO, content creation, creator outreach, partnerships, and community growth.
• Experience in EdTech or FinTech is a plus.
• Ability to work independently and deliver measurable results.

Required skills

• App Store Optimization (ASO)

What we offer

• Initial one‑month engagement with the possibility of extension.
• Potential for long‑term collaboration based on performance.