Brand Manager (Crafts) – DTC E-commerce, 100% Remote EU

About the role

Foxelli, a D2C e-commerce group with ten years of history and brands generating over $20M annually, is hiring a Brand Manager to own This Month's Craft, a monthly craft subscription box with Creative and DIY tracks. The role is 100% remote and based on a contract/freelance agreement; the recruiter is based in the Eastern European time zone (UTC+2/UTC+3) and expects availability for at least 5 hours of typical working hours there.

Key responsibilities

• Find, test and approve crafts, and own the box pipeline for both Creative and DIY tracks
• Scout craft ideas, order samples, make every kit yourself and approve or reject it
• Own kit quality: clear instructions, the right tools and materials, complete kits and packaging that survives shipping
• Plan the box calendar, balancing variety, seasonality and difficulty within the cost-per-box target
• Analyse reviews, customer service tickets, community posts and cancellation reasons, and use them to shape the boxes
• Own churn as the main KPI, understanding what drives it by box, channel and track
• Work with performance marketing on channels and first-box offers, avoiding offers that attract one-box buyers
• Own the cancellation flow and failed-payment recovery, keeping saves active for a month
• Keep Customer Service aligned, turning recurring ticket themes into fixes and closing the loop when boxes ship

Required profile

• 1+ year in consumer product development, merchandising or brand management, ideally with craft kits, hobby products or subscription boxes
• A track record of products chosen or developed, with customer response data such as ratings, sell-through, repeat purchases and returns
• A hands-on maker who can craft, judge kit difficulty and quality, and source samples and negotiate with suppliers
• Uses customer reviews and feedback rather than personal preference
• Pushes work through marketing, CS, design, inventory and operations without being chased
• Clear written and spoken English

Nice to have

• Experience running a subscription box
• Experience writing craft instructions
• An active presence in craft communities or social media
• Shopify experience
• Spreadsheet analysis skills

The process involves a simple application form, a short guided video interview and a conversation with the manager. The fee is up to 2,300 euros after taxes, depending on skills and experience.