Influencer Marketing Manager (DTC)

About the role

Hungry Minds, an international publishing house at the intersection of education, entertainment and art, is looking for an Influencer Marketing Manager (DTC). The role builds and runs a creator pipeline focused on English-speaking YouTube, with Instagram as a secondary platform.

Key responsibilities

• Identify, evaluate and onboard creators across key platforms, mainly English-speaking YouTube and secondarily Instagram.
• Build and scale a high-quality influencer pipeline covering barter, UGC, paid integrations and long-term partnerships.
• Own the full collaboration lifecycle, from outreach and negotiation through briefing, execution and publishing.
• Develop creative concepts for integrations, including storytelling angles and content formats.
• Assess audience quality, engagement and brand fit against Hungry Minds' standards.
• Track and optimise campaign performance, including engagement rate, CPM, CTR, link clicks and promo code performance.
• Maintain and expand the influencer database.

Required profile

• 1+ year of experience in influencer marketing, ideally in e-commerce or DTC.
• Intermediate+ English proficiency.
• Excellent communication and negotiation skills, able to position the brand and close win-win partnerships.
• Solid understanding of collaboration models: barter, CPA, paid integrations and ambassadorships.
• Ability to write clear, structured and creative briefs for creators.
• Analytical mindset with a strong grasp of ER, CPM, CPE, ROI and ROAS.
• Highly organised, proactive, detail-oriented, with strong aesthetic judgment and awareness of content trends.

Required skills

• Google Workspace and Notion.
• Influencer discovery tools such as Modash or similar.

What we offer

• Gross base salary of $1,100 - $1,500 per month.
• KPI-based bonus with earnings potential up to $2,500 per month.
• Performance-driven compensation that scales with results; final offer depends on experience and performance.