Marketing/Fundraising Officer

About the role

WWF Armenian Branch is looking for a Marketing/Fundraising Officer to develop, implement and manage its fundraising initiatives and support wider fundraising activities. The role covers digital campaigns, donor engagement, grant and proposal support, corporate partnership outreach and coordination with the face-to-face programme.

Key responsibilities

• Develop and run a digital fundraising strategy, optimise messaging, donation flows and landing pages, and coordinate digital touchpoints with offline efforts
• Manage digital advertising and promotions (Google/Meta ads) and create email and website updates to drive one-off and regular giving
• Coordinate fundraising asks and donation tools on social channels with Communications and track basic metrics
• Maintain the online donor journey (welcome, upgrade, reactivation) and run appeals and mini-campaigns aligned to the annual calendar
• Keep donor data accurate and complete, and handle donor calls, thank-you letters and receipts
• Contribute to grant proposals and support corporate partnership outreach, including the Business Club
• Support donor communication quality assurance and monitor basic KPIs such as cancellations and failed payments

Required profile

• Bachelor's degree in marketing, management, PR, communications, humanities or a related field
• At least 2 years of professional experience in public fundraising, marketing, communications, project management or a related field, with digital and/or donor-facing fundraising exposure
• Strong oral and written communication in English and Armenian
• Experience in fundraising, proposal support or high-value sales/partnerships is an advantage; international organisation experience is an advantage

Required skills

• Excellent content writing and strong organisational skills
• In-depth knowledge of digital fundraising platforms
• Digital advertising tools such as Google Ads and Facebook Ads
• Social media platforms and strategies