Product Growth Lead
Dexatel · Erevan
Job description
About the role
Dexatel is looking for a Product Growth Lead to own the commercial success of its self‑service platform. You will drive customer acquisition, activation, monetisation, retention and expansion through data‑driven experimentation and cross‑functional collaboration.
Key responsibilities
- Own and optimise the entire self‑service customer journey from website visit to expansion.
- Design and execute Product‑Led Growth initiatives that improve onboarding, activation and adoption without sales intervention.
- Analyse customer behaviour, funnel performance and market insights to uncover growth opportunities.
- Lead continuous experimentation, including A/B testing, pricing and packaging optimisation, landing‑page and checkout flow improvements.
- Improve commercial metrics such as visitor‑to‑signup, paid conversion, MRR, LTV, NRR and expansion revenue.
- Reduce CAC and churn through data‑driven optimisation.
- Define, monitor and report growth KPIs, translating insights into actionable recommendations.
- Collaborate with Product, Engineering, Marketing, Sales, Customer Success and Finance to prioritise high‑impact initiatives.
- Influence product priorities using commercial insights and customer feedback.
Required profile
- 5+ years of experience in product growth, product‑led growth or related commercial roles.
- Proven track record of driving measurable business impact across a product lifecycle.
- Strong analytical mindset with the ability to turn data into actionable strategies.
Required skills
- A/B testing
- Pricing optimisation
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Dexatel
Erevan