Senior B2B Marketing Manager (Crypto Payment Processing)

About the role

We are looking for a senior B2B Marketing Manager to work directly with the CEO of a licensed international crypto payment processing platform. The role will build and scale the marketing engine from the ground up, overseeing market research, positioning, website updates and lead generation while coordinating external agencies and freelancers.

Key responsibilities

• Establish and scale the B2B marketing function from scratch, testing low‑cost hypotheses, measuring ROI and scaling successful channels.
• Develop brand positioning, tone of voice, sales collateral (one‑pagers, case studies, pitch decks) and oversee website updates and redesigns.
• Build multi‑channel acquisition funnels including performance marketing, SEO, PR, content marketing and offline event activations.
• Select, brief and manage external agencies and freelancers (designers, copywriters, performance specialists, SEO and PR teams).
• Plan, execute and evaluate ROI for international B2B industry conferences, including booth setups, client invitations and on‑site meeting schedules.
• Conduct customer development research, competitor analysis and market sizing to advise leadership on target geographies, verticals and value propositions.

Required profile

• 6+ years of marketing experience, with at least 2 years in B2B fintech, payment gateways or crypto payment processing.
• Proven ability to build marketing functions from scratch as a solo marketer or in small teams (2‑3 people).
• Experience setting KPIs, managing budgets and evaluating performance of external agencies (SEO, PR, performance marketing).
• Hands‑on experience conducting B2B customer development interviews, competitor analysis and market segmentation.
• Ability to create sales enablement materials and manage presence at international B2B trade shows and conferences.
• Fluent English (minimum C1) and residence outside Russia and Belarus with unrestricted access to global marketing platforms.
• High autonomy, data‑driven approach and resilience to constructive feedback.

What we offer

• Fixed salary up to $4,000 per month.
• Performance‑based marketing budget allocated after proven test results.
• Direct line to the CEO, full execution freedom and zero corporate bureaucracy.
• Clear path to grow into Head of Marketing as the function expands.
• 100 % remote work.