Digital Marketing Specialist

About the role

Digitax is a tax compliance SaaS platform for remote workers, freelancers and international relocants in Armenia. It is looking for a data-driven Digital Marketing Specialist to manage its digital acquisition channels, run performance campaigns and grow its active user base.

Key responsibilities

• Plan, build and optimise paid digital advertising campaigns on Telegram Ads, Meta Ads (Facebook and Instagram) and Google Search/Display
• Monitor conversion rates from ad clicks through landing page visits to account registration and tax filing completion
• Oversee digital content distribution and messaging across Telegram, social media and landing pages to build authority and drive organic traffic
• Track growth metrics (CAC, conversion rates, cost per acquisition, ROI) and run continuous A/B testing on ad creatives, copy and landing pages
• Segment customer cohorts such as IT professionals, remote contractors and relocants in Armenia with compliance-focused messaging

Required profile

• 2+ years of hands-on experience in digital marketing, performance marketing or paid acquisition; SaaS or fintech background is a plus
• Proven track record running paid campaigns (Google Ads, Meta Ads or regional channels such as Telegram Ads via Fragment)
• Professional fluency in Russian and English; knowledge of Armenian is a strong plus

Required skills

• Web analytics tools such as Google Analytics 4 and Tag Manager
• Tracking frameworks
• Copywriting for technical or financial audiences

What we offer

• Ownership over the digital marketing footprint and user growth budget
• A fast-paced SaaS environment focused on product utility and measurable results
• Flexible remote work setup and competitive compensation