Mid-Level Marketing Specialist (SEO & Paid Media)

About the role

We are seeking a Marketing Specialist to lead our B2B marketing function, focusing on SEO, paid advertising, and content initiatives for our enterprise data analytics platform.

Key responsibilities

• Own SEO strategy, including keyword research, on‑page optimization, technical audits and performance tracking.
• Plan, launch and optimise paid campaigns on Meta Business Suite, Google Ads and LinkedIn Ads.
• Manage the content calendar, create posts and coordinate with designers and video editors.
• Write marketing articles, edit contributions from others, and conduct website content audits.
• Support and organise company events.

Required profile

• Proven experience with SEO as a primary specialization.
• Hands‑on experience running ads on Meta Business Suite, Google Ads and LinkedIn Ads.
• Experience planning and managing content calendars with creative teams.
• Strong writing and editing abilities.
• Event organisation experience.
• Fluency in Armenian, English and Russian.
• Creative mindset – a short creative test will be required.

Required skills

• SEO
• Keyword research
• On‑page optimization
• Technical SEO audits
• Google Ads
• Meta Business Suite
• LinkedIn Ads
• Content calendar management
• Content creation
• Content editing
• Event organization

What we offer

• Competitive monthly salary.
• Official employment with paid annual and sick leave.
• Medical insurance.
• Marketing onboarding and access to learning resources.
• Direct involvement in shaping content and marketing strategy.