Social Media Marketing Specialist

About the role

We are looking for a Social Media Marketing Specialist to boost the visibility and demand for our partner’s products and brands. The role involves creating engaging visual content, managing advertising campaigns, and nurturing both new and existing customers through social platforms.

Key responsibilities

• Develop and produce promotional visuals and short videos (reels, shorts) that showcase the company’s core activities and products.
• Design and launch effective ad campaigns that drive sales growth.
• Create a content plan aimed at attracting potential and new partners.
• Tailor content formats to the specific requirements of each social media platform.
• Analyze performance data to identify the most effective promotion methods and prepare a detailed publishing schedule approved by the manager.
• Respond promptly to audience questions, comments, and messages.
• Monitor content and campaign metrics, ensuring continuous improvement.
• Prepare regular reports for the marketing head covering engagement, follower growth, and other key indicators.

Required profile

• Higher education in Marketing, Communications, or a related field.
• Additional non‑formal training (courses, certifications) is a plus.
• Minimum 2 years of experience managing social media accounts.
• Familiarity with Meta Ads Manager and other digital advertising tools.
• Experience in creating visual content.
• Strong awareness of current digital marketing trends.
• Excellent written and verbal communication skills.

Required skills

• Meta Ads Manager

What we offer

• Full‑time, office‑based position (5/2 work schedule).
• Competitive, high salary.
• Opportunity to work in Yerevan with a dynamic team.