Social Media Marketing Specialist

About the role

Green Rock Foundation seeks a creative, hands‑on, and detail‑oriented Social Media Marketing Specialist to manage and grow its digital presence. The role involves producing engaging content, handling daily platform activities, and communicating the organization’s projects, initiatives, and impact while maintaining a consistent brand identity.

Key responsibilities

• Manage day‑to‑day operations of social media channels, including scheduling, publishing, and optimizing posts on Meta, Instagram, LinkedIn, Telegram, and other relevant platforms.
• Monitor engagement, respond to comments and messages, and support community management.
• Develop creative concepts and produce photos, videos, Reels, Stories, and graphics that align with brand guidelines.
• Capture and edit visual content during events, project visits, and organizational activities.
• Write compelling captions and campaign copy in Armenian, English, and Russian, ensuring a consistent tone of voice.
• Support planning and execution of social media campaigns, coordinate content calendars, and collaborate with internal teams to identify storytelling opportunities.
• Track performance metrics, prepare regular reports, and recommend improvements for reach, engagement, and audience growth.

Required profile

• Fluent Armenian, professional proficiency in English and Russian.
• Creative mindset with strong attention to detail and a proactive, hands‑on approach.

Required skills

• Meta Business Suite
• Instagram, Facebook, LinkedIn, Telegram
• Canva (or similar design tools)
• CapCut or equivalent video‑editing software
• Basic photo and video editing
• Microsoft Office / Google Workspace